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FRAMINGHAM, Mass., May 8 /PRNewswire/ — The emergence of ebusiness and the competitive pressures to become global have been a business and IT nightmare for many companies. In response, a dynamic and rapidly growing globalization and localization services industry has emerged to help organizations understand, and successfully deal with, the challenges of becoming globally expansive, yet locally sensitive. This industry is the focus of IDC”s new market intelligence program, eGlobalization and Localization Services, which is designed to explore the business and IT services opportunities and challenges around assisting and enabling companies to position their Web presence, business initiatives, and corresponding products and services to the world marketplace.

“IDC”s new program provides a depth and breadth of research around the globalization and localization industry that has previously been unavailable,” said Alexander Motsenigos, senior analyst for IDC”s eGlobalization and Localization Services program. “The new program will serve as a crucial resource for globalization-localization service providers in understanding marketplace trends, offerings, opportunities, and related strategic and tactical business and IT issues.”

According to IDC, this service delivers a rational and dynamic approach to understanding, evaluating, and analyzing a service provider”s positioning, among other factors, within the globalization and localization industry.

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