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Globalization Software Leader Uniscape Launches in Europe

LONDON–(BUSINESS WIRE)May 12, 2001–Uniscape, the leader in global

content management software, today announced its commercial launch in

Europe with the appointment of Ben Salama, previously head of Talus

Solutions Europe, as vice president, EMEA.

With the launch, Uniscape has now set up operations in the United

Kingdom and Germany. A multinational support center in Dublin was

established in November 2000 led by former Vivendi Universal

globalization expert Fiona O”Carroll, vice president of operations.

Ralph Weiss has also joined as country manager, Central Europe from

SensAble.

“Uniscape leads the U.S. market in globalization solutions in terms of

product innovation, range of services and breadth of customer base,”

said Steve Adams, CEO of Uniscape. “We are delighted to have the

opportunity to extend that leadership with such a strong team to launch

our presence in Europe.”

“Uniscape”s entry into the European market is particularly well-timed,

considering Western Europe will lead the world in Internet users by

2004, ahead of the U.S., as well as account for 33 percent of a $3.1

billion worldwide ecommerce market,” said Alex Motsenigos, senior

analyst for eGlobalization and Localization Services at IDC. “With its

diversity of languages and cultures, Europe represents a dynamic

services opportunity for global content management solutions that reduce

costs, increase operational efficiencies and speed time-to-market.

Uniscape is one of the leaders in this area, offering a consolidated

solution for tackling global content management.”

Uniscape”s software empowers companies to globalize more efficiently by

automating the business processes involved in keeping customer, partner

and employee information updated on a worldwide basis. The globalization

challenge now cuts across all parts of the enterprise from Web sites

through CRM and supply chain to eLearning and other applications.

Uniscape”s global content management application delivers value by

cutting the cost of global operations and driving revenue growth through

faster Time-to-Global Markets.

“Companies now see that globalization applies equally to online and

offline enterprise content,” said Salama. “Uniscape”s globalization

products and methods present the opportunity to create one holistic

approach for global content management.”

The market for adapting enterprise content for global audiences is

estimated by independent research firm Allied Business Intelligence to

be worth over $22.7 billion worldwide by 2004. One critical area of

emphasis for companies is their Web sites, where globalization is having

a dramatic impact. Currently over 50 percent of Web users don”t speak

English as a first language. In the B2B market, where much of the demand

for globalization services is found, GartnerGroup estimates that 61

percent of a forecasted $7.3 trillion B2B market will be outside the

United States by 2003.

“Uniscape has fantastic potential in the European market,” said Salama.

“We have award-winning software that enables companies to develop, build

and manage their global content, backed up by a team of experienced

European globalization experts who can help customers create the

strategy and process that meet their specific needs.”

About Uniscape

In the rapidly expanding market category of globalization software and

services, Uniscape is the leader in global content management software

for the enterprise. Uniscape”s award-winning software empowers companies

to globalize more efficiently by automating the business processes

involved in localizing and refreshing customer, partner and employee

information worldwide. Uniscape enables companies to dramatically reduce

the costs of delivering products and services on a global basis, and

increase revenue by achieving faster Time-to-Global Markets.

Only Uniscape globalizes core enterprise processes including content

management, elearning, personalization, CRM and supply chain management,

enabling companies to deliver any enterprise content, anywhere in the

world, via any application, in the language of choice. Since 1996, more

than 160 companies have relied on Uniscape to globalize their Web sites,

ecommerce solutions and enterprise content. Customers include:

Hewlett-Packard Company, VerticalNet, DoubleClick, Lycos, Commerce One,

GE Information Services, Vignette, Openwave Systems, Broadbase Software,

Candle, Nutrilite and Hyperion Solutions. The company has been honored

with a number of industry awards, including the Crossroads A-List Award

for Business and Technology Infrastructure, Internet World”s “Best of

Show” and “The Net”s 25 Rising Stars.” Uniscape is a privately held

company headquartered in Sunnyvale, Calif. with offices in Dublin,

Singapore, London, Munich and across the United States. The company”s

investors include Sequoia Capital, Acer Capital, the Infocomm

Development Authority of Singapore, Jin Sun Security and Star Capital.

For more information about Uniscape”s solutions, call (888) 464-4186 or

(408) 743-3500 or visit Uniscape on the Web at

http://www.uniscape.com.

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